How to Plan Your Brand
even if you don’t know where to start.
You’re a small business, do you even need to think about brand planning? If you need to display your expertise, attract clients, and grow your business – then YES you need a brand.
Your business brand should visually embody the ideals that make up your business – the mission, values, voice, and your ideal client who you have the right solution for. Once you have your cohesive brand built, clear messaging written, your website and other digital marketing will come together with ease.
Avoid the common mistakes by taking the time to set the foundations of your business model with my FREE Brand Planning Guidebook. Sign up to DOWNLOAD at the end of this post!
1. Clear Distinct Messaging
Knowing who you serve, how you communicate, where you position yourself in the market, and your core brand values make every future business decision easier. Distinguishing your business voice and personality are the first steps in the brand process.
2. Who You Serve
Knowing who you are speaking to is an important step in brand clarity. You have the right solution or service for a group of people. To create a brand that is relevant to these potential customers and create an emotional connection with them, you need to know who they are and what challenges they have will help you connect with your market and hold their attention.
Once you know who your target audience is you can find out their biggest problems and work to solve them – becoming an asset and adding value through your business.
3. What You Do
Bringing it all together into a clear mission of who your business is, what your business does, who they do it for, and how they will feel when you deliver what you promise.
4. Visual Inspiration
When you have clarity on your brand personality/ voice, its values, and mission you are better able to align the visuals you will use within your brand. Meaning you’ll be able to translate these attributes visually.
Your visuals include the colors and typography chosen for the logo, the images on your website, and the types of imagery/ quotes you’ll use on your social media posts.
5. Visual Identity
After planning your brand messaging, mission, and values it is time to design your brand identity items. Your brand identity items include your logo, colors, typography (fonts), icons, and imagery.
There’s a lot that goes into creating a successful brand that attracts the right people to your business. All these pieces work together to create a lasting impression on your audience.
When you take the time to plan them out, any person who interacts with your business on any platform will have a consistent experience. Whether they see your logo, your business card, visit your website, follow you on social media, receive an email, read your blog post, or even when paying their invoice, it will be a cohesive, trust-building experience.
Need a place to organize your brand details to alleviate some of the overwhelm? Download The Ultimate Guide to Planning Your Brand below!
Once these things are clearly defined, you will be armed with the tools to begin marketing your business to the right audience, who you have the right solution for.
When the entire client/customer experience is consistent you will gain their attention, interest, and build trust.
Ready to brand your business? Contact me and let’s chat.
At Scalera Design Studio, I take the time to learn about and understand your business to create a distinctive brand and the website your business needs.
SIGN UP BELOW TO GET THE FREE BRAND PLANNING GUIDE
If you are looking to create distinct clear messaging for your brand, you’ve found the right guidebook!
Want to know if this guidebook is right for your business before signing up?
Did you find this article helpful? Please share it with others!