How to Plan Your Brand
even if you don’t know where to start.
You’re a small business, do you even need to think about brand planning? If you need to display your expertise, attract clients, and grow your business – then YES you need a brand.
Your business brand should visually embody the ideals that make up your business. Including your mission, values, voice, and your ideal client – who you have the right solution for.
- Building a cohesive brand
- Defining your clear message
- Then your website and other digital marketing will come together with ease 🙌
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1. Clear Distinct Messaging
Want to make every future business decision easier? The first step is to define who you serve, how you communicate, where you position yourself in the market, and your core brand values. Distinguishing your business voice and personality are the first steps in the brand process.
2. Who You Serve
Knowing who you are speaking to is an important step in brand clarity. You have the right solution/ service for a specific group of people. To create a brand that is relevant to this group, you need to know what challenges they face to help you define your clear messaging.
Once you know who your target audience is you can find out their biggest problems and work to solve them – becoming an asset and adding value through your business.
3. What You Do
Bringing it all together into a clear mission of who your business is, what your business does, who they do it for, and how they will feel when you deliver what you promise.
4. Visual Inspiration
When you have clarity on your brand voice, values, and mission you’ll be able to translate these attributes visually. This will assist you in pinpointing the visuals to use within your brand.
Your visuals include:
- the colors and typography
- the logo style
- the images on your website
- the types of imagery/ quotes to use on social posts
5. Visual Identity
After planning your brand messaging, mission, and values it is time to design your brand identity items. Your brand identity items include your logo, colors, typography (fonts), icons, and imagery.
There’s a lot that goes into creating a successful brand that attracts the right people to your business. All these pieces work together to create a lasting impression on your audience.
When you take the time to plan them out, any person who interacts with your business (on any platform) will have a consistent experience. Whether they see your logo, your business card, visit your website, follow you on social media, receive an email, read your blog post, or even when paying their invoice, it will be a cohesive, trust-building experience.
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Once these things are clearly defined, you will be armed with the tools to begin marketing your business to the right audience, who you have the right solution for.
When your entire client/customer experience is consistent, you will gain their attention, interest, and build trust.
Ready to brand your business? Contact me and let’s chat.
At Scalera Design Studio, I take the time to learn about and understand your business. This is the best way to create a distinctive brand and the website your business needs.
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If you are looking to create distinct clear messaging for your brand, you’ve found the right guidebook!
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