5 Critical Steps to Plan Your Brand

How to Plan Your Brand

even if you don’t know where to start.

You’re a small business, do you even need to think about brand planning?

Every business needs a brand.
Branding your business successfully requires having a clear idea of who your business is, how it is different, who it serves, and all of this needs to feel aligned with the business values. Your business’s future success depends on brand awareness, recognition, and customer loyalty. Simplify and streamline all of these ideas with the guidebook download below. 

Your business brand should visually embody the ideals that make up your business. Including your mission, values, voice, and your ideal client – who you have the right solution for.

Start by:

  1. Building a cohesive brand
  2. Defining your clear message
  3. Then your website and other digital marketing will come together with ease 🙌

Want to avoid the common mistakes? Take the time to set the foundations of your business model with my FREE Brand Planning Guidebook. Sign up to DOWNLOAD at the end of this post!

1. Clear Distinct Messaging

Want to make every future business decision easier? The first step is to define who you serve, how you communicate, where you position yourself in the market, and your core brand values. Distinguishing your business voice and personality are the first steps in the brand process.

2. Who You Serve

Knowing who you are speaking to is an important step in brand clarity. You have the right solution/ service for a specific group of people. To create a brand that is relevant to this group, you need to know what challenges they face to help you define your clear messaging.

Once you know who your target audience is you can find out their biggest problems and work to solve them – becoming an asset and adding value through your business.

3. What You Do

Bringing it all together into a clear mission of who your business is, what your business does, who they do it for, and how they will feel when you deliver what you promise.

4. Visual Inspiration

When you have clarity on your brand voice, values, and mission you’ll be able to translate these attributes visually. This will assist you in pinpointing the visuals to use within your brand.

Your visuals include:

  • the colors and typography
  • the logo style
  • the images on your website
  • the types of imagery/ quotes to use on social posts

5. Visual Identity

After planning your brand messaging, mission, and values it is time to design your brand identity items. Your brand identity items include your logo, colors, typography (fonts), icons, and imagery.

There’s a lot that goes into creating a successful brand that attracts the right people to your business. All these pieces work together to create a lasting impression on your audience.

When you take the time to plan them out, any person who interacts with your business (on any platform) will have a consistent experience. Whether they see your logo, your business card, visit your website, follow you on social media, receive an email, read your blog post, or even when paying their invoice, it will be a cohesive, trust-building experience.

Next Steps

Need a place to organize your brand details to alleviate some of the overwhelm? Download The Ultimate Guide to Planning Your Brand below!

Once these things are clearly defined, you will be armed with the tools to begin marketing your business to the right audience, who you have the right solution for.

When your entire client/customer experience is consistent, you will gain their attention, interest, and build trust.

Ready to brand your business? Contact me and let’s chat.

At Scalera Design Studio, I take the time to learn about and understand your business. This is the best way to create a distinctive brand and the website your business needs.

Still not sure? I lay out how you can brand your business yourself in the guidebook download below. Guidebook to help YOU plan, evaluate, and consolidate your brand so you are confident in the next steps to make your business more successful.


If you are looking to create distinct clear messaging for your brand, you’ve found the right guidebook!

The Ultimate Brand Planning Guidebook

brand planning download

Create your custom brand
with this free guide.

What you discover with this guidebook:

  1. Your brand key words and how the world visualizes the words you choose to represent your brand.
  2. Who is your ideal/ target audience.
  3. Your intentional brand plan.

This guidebook is for you if…

  1. You want distinct clear messaging for your brand.
  2. You are unclear about your brand voice, who your audience is or you have a brand that needs consolidated.
  3. You want to know the next steps to grow your business.