Design & Development Solutions for Small Business
Today it seems people have so many choices and so little time. When there are many businesses that have the same service or product as your business, the brain turns to instinct and makes buying choices based on trust.
How do you gain trust? One way is by meeting and beating customer expectations time after time. It also matters how a brand speaks, how it looks, what it stands for and how honest and transparent the company is.
People trust other people and companies that believe what they believe and feel a connection. At Scalera Design Studio engaging brands and web designs are built with a combination of strategy and creativity.
Brand Discovery & Strategy
The first step in launching or relaunching your brand and website is discovery and strategy. I will help you define your brand and website goals with an in-depth questionnaire and then create our strategy based on your responses. Knowing exactly who your business is building a brand and website to attract, makes every step of the design process more straightforward.
If you currently have a site, I will review the existing user data, research your competitors to help pinpoint our strategy further.
Your business goals will be defined, I will clarify what your business will need and then establish the process we will need to take to reach those goals. Interested? Learn more on the branding & web design page.
Brand Identity Design
This is the step where your brand transformation begins! I create your cohesive brand identity items to show your work expertise and build recognition, loyalty, and trust with your audience.
Each brand identity system differs depending on the needs of the business, but most contain:
- a logo & submark
- color scheme
- typography (font)
- imagery
- icons
Print Design
Does your visual brand extend to your printed pieces? This includes
- business cards
- presentation templates
- custom stationery
- posters/signage
- postcards and advertisements
- branded freebies
- brochures
- banners
- pricing guides
- thank you cards
Everything you send out should be uniquely your brand, each item is an opportunity to continue the conversation with your future and current clients.
Digital Design
Your business’s visual designs are the key to drawing people in and getting them excited about what you have to offer. Your cover images on Facebook and Twitter help people decide whether they want to follow you. I design each of my clients cohesive social media graphics, banners, cover images, and post templates.
Your logo will be built on with supporting designs that can be applied across multiple platforms, such as:
- website
- social media
- print collateral
- product packaging
- apparel
- branded freebies
Web Design
You want to showcase your knowledge, expertise or products on a website that will increase your audience size and social media following. One way to do this is to make your website SEO friendly. I will design your site responsively, which means your site will look great on any sized device – phone, computer or tablet. When websites are not designed this way, it can hurt your website ranking in a couple of ways. If the viewer has a hard time finding what they need on your site (poor user experience), they will leave (bounce rate). High bounce rate lowers the ranking of a website.
So, whether your business requires a one-page or a multi-page website with features like a blog, portfolio, a sales page, and a contact form I can make your website work for you. You need your website to attract your ideal client, be user-friendly and create a seamless interaction for your user. Together we can build your strategic website. Interested? Learn more on the web design & development page.
Website Development
Your website is your business’s virtual storefront. Your website needs to be developed with a seamless user experience. I develop using responsive design technology that will translate beautifully on every device. Your images, pages, URLs will be optimized for your business goals.
Your website will be transformed into the investment it needs to be. I develop on the WordPress platform which makes it easy for your business website to feature its blog or portfolio/ gallery pages that you can add to and edit.
Once we have developed the site I will test every feature and fix bugs as needed. After review and approval, we will officially launch the site, submit it to Google and set up your Google Analytics so you can track your goals as you grow!
Ready to start on your new Brand + Website?