Design & Marketing Solutions for Small Business
Today it seems people have so many choices and so little time. When there are many businesses that have the same service or product as your business, the brain turns to instinct and makes buying choices based on trust.
How do you gain trust? One way is by meeting and beating customer expectations time after time. It also matters how a brand speaks, how it looks, what it stands for, and how honest and transparent the company is.
People trust other people and companies that believe what they believe and feel a connection. At Scalera Design Studio engaging brands are built with a combination of strategy and creativity.
Brand Discovery & Strategy
The first step in launching or relaunching your brand is discovery and strategy. I will help you define your brand and marketing goals with an in-depth questionnaire and then create our strategy based on your responses. Knowing exactly who your business is building a brand to attract, makes every step of the design process more straightforward.
Brand Identity Design
This is the step where your brand transformation begins! I create your cohesive brand identity items to show your work expertise and build recognition, loyalty, and trust with your audience.
Each brand identity system differs depending on the needs of the business, but most contain:
- a logo & submark
- color scheme
- typography (font)
- imagery
- icons
Print Design
Does your visual brand extend to your printed pieces? This can include
- business cards
- presentation templates
- custom stationery
- posters/signage
- postcards and advertisements
- branded freebies
- brochures
- banners
- pricing guides
- thank you cards
Everything you send out should be uniquely your brand, each item is an opportunity to continue the conversation with your future and current clients.
Digital Design
Your business’s visual designs are the key to drawing people in and getting them excited about what you have to offer. Your cover images on Facebook and Twitter help people decide whether they want to follow you. I design each of my clients cohesive social media graphics, banners, cover images, and post templates.
Your logo will be built on with supporting designs that can be applied across multiple platforms, such as:
- website
- social media
- marketing items
- product packaging
- apparel
- branded freebies