Francis A. Bertolini, DDS logo with tooth in a circle

Brand + Logo Design

Branding and logo redesign for an established general dentist in North Canton.

    • Brand guideline, logo design, color palette, print and digital marketing
    • Francis A Bertolini, DDS

Francis A. Bertolini, DDS

North Canton, Ohio

I had the pleasure of rebranding this business from the ground up, designing their logo, social media headers, business cards, brochures, and other print collateral, and later designed and developed their website.

Branding is more than just a logo.

A logo is the stamp a business uses to represent its brand identity. Branding is the understanding and analysis of the business’s purpose (what you do), the target client (who you serve), how you want the business to be perceived (through the use of stylized imagery, graphics, and even the tone your business uses in social media posts) and it all works together to build recognition, loyalty, and trust.

ipad with mock of brand identity guidelines board for Francis A Bertolini, DDS

Brand guideline for the dental office

Alternative logo for embriodered jackets and backpacks

Print design – general brochure

YouTube smile makeover videos Francis Bertolini, DDS

Digital design and set up – before and after smile videos and YouTube channel creation