Francis A. Bertolini, DDS

North Canton, Ohio

I had the pleasure of rebranding this business from the ground up, designing their logo, social media headers, business cards, brochures, and other print collateral, and later designed and developed their website.

Branding is more than just a logo.

A logo is the stamp a business uses to represent its brand identity. Branding is the understanding and analysis of the business’s purpose (what you do), the target client (who you serve), how you want the business to be perceived (through the use of stylized imagery, graphics, and even the tone your business uses in social media posts) and it all works together to build recognition, loyalty, and trust.