Welcome!
I am so happy you have chosen Scalera Design Studio to collaborate with your business! I am dedicated to helping small business create distinct brands, customer-winning websites, and strategic marketing so you are free to focus on your business.
After you have completed the preliminary “homework” I will begin my research into your unique brand and website. We will then discuss my findings together to solidify a strategy, customer journey, and create your website sitemap. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
The development of your brand begins with your brand words, audience profile, mission statement. The logo is only part of your visual branding. Contrary to what some may think, a logo itself is not your brand. Drawing upon the previous research, a number of concepts are developed and presented to you for review and feedback. Your final logo package includes files for print and web in appropriate file formats, including scalable vector.
I will create a clear visual hierarchy by working out the sketches of interface layouts for your pages. This helps you visually understand how the site will flow from top to bottom and the approximate size of the proposed elements and sections. Next, we will move onto styling the wireframes into concepts. Once you give me the homepage content I will begin the final design of your website homepage and additional pages. You will sign off on the design once you have approved, and I will move on to developing the website itself.
I will finish building your website and test it in all modern browsers and on both Windows and Mac platforms and mobile devices. You will review your site for any final minor changes, and give your final approval. Once any remaining balance is paid, your website will be launched. YAY! Once the site is launched, your 2-week support window will begin.
When working together a typical project timeline of my process is below. Your project may or may not include all of the elements in each phase depending on the custom design package I create for your business goals.
Discovery | Design | Development | Delivery |
Welcome Packet Content strategy session and audit Industry research and brainstorming Determine the project timeline Sitemap Marketing strategy determined (if part of the scope) | Develop the sitemap Design strategy consult Branding and logo design (if part of scope) Wireframe concepts Copywriting due Visual design concepts Homepage and key page mockups | Place and format copy & imagery Custom theme build Plugins and other integrations Client review/ approval Testing | Launch Website! Begin 2-week support phase Video training Create a backup schedule Provide a brand style guide & brand standards Create and install social media elements (if part of scope) Discuss 3-6 month goals and possible next phase of work together |
Each Phase is 2 or more weeks – depending on many factors which we will be specified before the project begins.